24th May 2024

Employee Engagement & Culture Initiative: Kudos Collective Community Launch

This employee engagement initiative addressed a recognition gap at PMI by launching the Kudos Collective Viva Engage channel to celebrate and acknowledge the contributions of both full-time employees and contractors. This initiative was crucial in fostering a positive culture and ensuring all team members felt valued and included. The announcement strategy was important as it leveraged effective communication to drive engagement, highlighted colleagues' accomplishments, and integrated the new channel into broader recognition campaigns, resulting in significant community participation and interaction.

1st November 2023

Internal Announcement: Employee Impact Hub Launch & Policy Changes

Strategically, this announcement aligns with Salesforce's values, encourages greater employee participation, and enables employees to make a bigger impact in their giving and volunteering efforts, especially during the giving season.

1st November 2023

Internal Blog Post: Leadership Profile for Employee Impact

Developing this blog post served multiple purposes: Informing Salesforce employees about the new platform and its benefits, encouraging them to actively participate in giving back and volunteering, showcasing the company's culture and values, and emphasizing the importance of community engagement. It also reinforces the idea that employees can make a meaningful difference in the world.

11th October 2023

Internal Announcement: Employee Impact Name Change Campaign

This internal comms was written to announce the rebrand of Salesforce's Citizen Philanthropy unit to now be known as Employee Impact. With it, new resources and initiatives were announced, encouraging employees to give back and volunteer in their community.

11th October 2023

Internal Slack Post: Career Spark Campaign

This internal slack post was written to drive awareness to Salesforce's Career Spark philanthropy campaign. Salesforce's strategic focuses are education and workforce development and this campaign encourages employees to volunteer their time and skills with education and workforce development nonprofit organizations during the month of October.

10th July 2023

Internal Announcement: Connect for Good Campaign

This company-wide announcement was written to provide a final campaign update and encourage giving back and volunteering, an important component of Salesforce's company culture.

10th July 2023

Internal Announcement: Connect for Good Campaign

This company-wide announcement introduced Salesforce's "Connect for Good" initiative, which aimed to raise $1 million for local nonprofits by encouraging employees to come into Salesforce offices or attend employee events for the campaign.

The goal of this message was to reinforce the importance of community engagement and motivate employees to actively contribute to making a positive impact in their communities, aligning with Salesforce's values of giving back and strengthening connections.

Results: 143,000 employees participated, exceeding the fundraising goal by $500,000. 

10th July 2023

Internal Landing Page: Connect for Good

This landing page was written ahead of the Connect for Good campaign launch to provide background, encourage participation and answer FAQs about the campaign.

10th July 2023

Internal Blog Article: Creating a Ripple Effect: Connect for Good Cause "Protect our Rivers" Gets an Extra Boost from Employees

This internal blog post was written to add a layer of storytelling to the Connect for Good campaign, inspire employees, and encourage giving back to their local communities.

12th November 2022

Internal Email: Growing with Community - L&D Program

This email was written for Learning & Development to promote an employee engagement initiative called "The Champion Program". The program's goal was to empower employees to grow with the company and develop their leadership skills that would foster success and career longevity with Community Health Choice.

Harris Health System • 29th September 2021

Internal Email: Change Management Comms for Community 365 Program

This internal email was written for the organization's change management project, Community 365. The purpose was to introduce the multi-phase, company-wide project to employees, outline the benefits and features of this program, and lay out a concrete timeline for the completion of this transformation.

In addition to this email, I authored copy for account migration reminder emails, executive leadership video scripts, PowerPoint slides, and intranet announcements.

Harris Health System • 3rd September 2021

Executive Communications: CEO Letter to Employees

This was written on behalf of the CEO/President to formally address employees and introduce the company's vaccination campaign. At launch, only 50.1% of employees were vaccinated, which meant that about half were vaccine-hesitant or anti-vax.

My approach was to:
1. Establish the company as a community leader
2. Convey the importance of vaccination
3. Remind employees of our overarching mission and commitment to health and wellbeing
4. Express a genuine appreciation for all employees who've aligned the company's efforts to mitigate the spread of COVID-19.

Results: Within 30 days, we saw a 30% increase in participation.