As part of my organization’s rollout of Microsoft Copilot and generative AI capabilities, I led the development of the internal communications strategy and launch plan designed to help employees understand, adopt, and responsibly use new AI tools in their daily work.

Because generative AI was still new to many employees, the rollout required thoughtful messaging that balanced excitement about new capabilities with practical guidance on responsible usage. The communications approach focused on helping employees understand the value of AI while also equipping them with resources to begin experimenting with the tools effectively.

I contributed to the initiative as both a communications strategist and enablement partner, supporting leadership messaging, campaign development, employee learning resources, and ongoing reinforcement.

Introducing generative AI across the organization required navigating several communications challenges:

• Employees had widely varying levels of familiarity with AI tools
• There was excitement around AI capabilities, but also uncertainty about responsible usage
• Leaders needed clear messaging to frame the purpose and benefits of the rollout, as well as how it tied into our strategy
• Employees needed practical guidance to move from awareness to real experimentation

The goal of the communications strategy was to build awareness, reduce uncertainty, and support early adoption while reinforcing responsible use principles.

I led the development of the internal communications strategy and launch plan for the Copilot rollout while also supporting broader enablement efforts across the organization.

My contributions included:

• Developing the communications strategy and rollout plan for introducing Copilot internally

• Drafting key messaging and internal communications supporting the launch

• Participating in the cross-functional Copilot rollout committee and AI Community of Practice

• Advising senior leaders on messaging and positioning of AI capabilities

• Creating prompt guidance resources to help teams experiment with generative AI tools

• Developing practical enablement materials to help employees and managers integrate AI into their workflows

• Communications operations strategy
  
• Channel strategy and optimization
  
• Cross-functional stakeholder management
  

• Internal communications planning & execution
• Analytics and performance reporting
  
• Digital employee experience design

Improved intranet usability and employee access to information which led to:

• Average weekday users increased 10% (798 → 880)
• Average weekday page views nearly doubled (+97%, 7,931 → 15,640)

New analytics capability that enabled data-informed content strategy which led to:

• Critical Manager reached 72% open rate
• PMI on the Go reached 66% open rate

• Standardized intake and planning workflows reduced ad hoc requests and improved stakeholder collaboration
• Clear prioritization framework for managing communications requests
  
• Reusable Monday.com planning templates that reduced time spent reinventing processes for recurring project types
  

I designed and implemented a structured intake process that standardized how stakeholders requested communications support. This included office hours, project intake channels, and templated communications throughout various stages of a project to streamline requests.

I also developed a stakeholder collaboration guide, Monday.com project planning templates, a streamlined editorial calendar to support consistent campaign collaboration, planning, and execution.

I  led the redesign of our employee intranet to improve usability and content discoverability.

Improvements included reorganizing content categories around employee needs, introducing new engagement features, and creating a central source of truth for key resources and event recordings.

To improve transparency around project prioritization, I created a scoring framework that allowed the team to evaluate incoming requests based on business impact, urgency, and audience reach.

This framework helped determine the appropriate level of communications support for each initiative and ensured resources were allocated strategically.

I led the implementation and enablement of Contact Monkey, a newsletter platform that enabled the team to track engagement metrics for the first time ever as a team.

Then, I analyzed a full year of communications performance data across multiple channels and developed a comprehensive insights report that informed future content strategy and channel optimization.

Finally, using insights from performance data and channel audits, I established new content pillars and governance guidelines for each communications channel.