When I joined the internal communications team, our function was producing a high volume of communications but lacked operational structure to support scalable execution. Requests came through multiple channels, project prioritization was inconsistent, and there were limited tools or frameworks in place to guide collaboration with stakeholders. As a result, the team spent significant time reacting to requests rather than operating strategically. There was also little visibility into the performance of communications across channels, which limited our ability to optimize content and improve employee engagement.

• No standardized intake process for communications requests

• Limited clarity around project roles, timelines, and stakeholder expectations
• No prioritization framework to determine levels of communications support
• Limited analytics or performance measurement for key internal communications channels
• Inconsistent processes and templates for planning communications campaigns
• Fragmented intranet structure that made it difficult for employees to find information

I focused on building a set of operational systems and frameworks to help the team move from reactive execution to a more structured and scalable communications model.

My approach centered on four key areas:

1. Establishing clear intake and project workflows and templates

2. Creating governance frameworks for prioritization and channel strategy

3. Implementing analytics to support data-informed decision making

4. Improving the digital employee experience through intranet redesign and content strategy improvements

I designed and implemented a structured intake process that standardized how stakeholders requested communications support. This included office hours, project intake channels, and templated communications throughout various stages of a project to streamline requests.

I also developed a stakeholder collaboration guide, brand-aligned AI prompts, Monday.com project planning templates, a streamlined editorial calendar to support consistent campaign collaboration, planning, and execution.

I  led the redesign of our employee intranet to improve usability and content discoverability.

Improvements included reorganizing content categories around employee needs, introducing new engagement features, and creating a central source of truth for key resources and event recordings.

To improve transparency around project prioritization, I created a project prioritization framework that allowed the team to evaluate incoming requests based on business impact, urgency, and audience reach.

This framework helped determine the appropriate level of communications support for each initiative and ensured resources were allocated strategically.

I led the implementation and enablement of Contact Monkey, a newsletter platform that enabled the team to track engagement metrics for the first time ever as a team.

Then, I analyzed a full year of communications performance data across multiple channels and developed a comprehensive insights report that informed future content strategy and channel optimization.

Finally, using insights from performance data and channel audits, I established new content pillars and governance guidelines for each communications channel.

• Communications operations strategy
  
• Channel strategy and optimization
  
• Cross-functional stakeholder management
  

• Internal communications planning & execution
• Analytics and performance reporting
  
• Digital employee experience design

Improved intranet usability and employee access to information which led to:

• Average weekday users increased 10% (798 → 880)
• Average weekday page views nearly doubled (+97%, 7,931 → 15,640)

New analytics capability that enabled data-informed content strategy which led to:

• Critical Manager reached 72% open rate
• PMI on the Go reached 66% open rate

• Standardized intake and planning workflows reduced ad hoc requests and improved stakeholder collaboration
• Clear prioritization framework for managing communications requests
  
• Reusable Monday.com planning templates that reduced time spent reinventing processes for recurring project types